Cool Colors
Colors that are cool are blue, green, and purple. These colors bring to mind water, ice, and rain. Where warm colors are bold, cold colors are calming and relaxing.
What are their characteristics?
Cool colors are soothing and clean. On this end of the spectrum, colors create a feeling of meditative relaxation.
How will packaging from this color family add to your brand visuals?
Cool colored packaging creates a clean and nurturing image in the product. These cool colors present a feeling of confidence and steadiness.
