How to Sell Tie-Dye products
Today home businesses are sprouting faster than mushrooms. It is as hard as ever to stand out on marketplaces likes Etsy, Amazon, and eBay, unless you put in the work to make your product better than the competitors. If you are in the Tie-Dye business, personalized and colorful items are the bare minimum. You can put passion and heart into your art, but this won’t result in sales unless you know how to establish your brand. Your target market, strengths, and weaknesses are crucial pieces of information. Once you have this data, you can start creating content that is catered specially for the audience that is likely to purchase your products. Continue reading to learn more tips on how to sell tie-dye products.
1) The Sum of the Parts
If you are selling tie-dye products, then you should be using premium ingredients that consumers can’t easily purchase themselves. Why would someone buy your products when they could buy the same dye that you used and make the tie-dye shirt themselves? If you are using basic dyes available in craft stores, then your prices need to be cheap, and your designs will need to be exceptional. Otherwise, your product won’t be exclusive. But if you use natural and premium dyes, then you can highlight that when selling. Consider using natural dyes like turmeric, avocados, red cabbage, or beets. Check out our blog on Natural vs. Synthetic Dyes for more information on how to use natural dye. A red tie-dye shirt is likely to sell better when the customer knows the color comes from beet juice.
The clothing material is also relevant to the price you will charge. Are you using a plain cotton t-shirt? Are you using linen, silk, or other higher-quality fabrics? Cotton shirts are cheaper and hold ink well, but they are also very common. Linen is unique, soft and breathable, but more expensive. Silk is the smoothest and most luxurious material, but also the most expensive. The fabric quality affects both the vibrancy of the colors and the softness of the item. Your product is the sum of all the parts involved in creating it. Add more to your products to maximize sales.
2) Have them Make it Themselves
A different method you can take when selling tie-dye products is to assemble a kit for your customers to use for tie-dyeing. Rather than designing the piece for them, create kits with hand-selected dye, rubber bands, gloves, and instructions for how to make the design. Kits are great because they capture the fun of making tie-dye but add simplicity with a curated package of items. Combine this kit idea with the information from the previous section to assemble quality and premium kits. You can make natural dye, find high-quality clothing items, and bundle it all together for a premium tie-dye kit. Customers are likely to buy your dye-kits when you use supplies that they could not find in craft stores. Consider the packaging of these kits as well. Use our Diamond Holographic packaging bags to impart the aura of luxury to your kits.
No matter what kind of tie-dye product you are selling; dye, shirts, or specialized rubber bands, you are going to want to brand your product. A brand name and logo will set your products apart from the cacophony of generic items that flood online marketplaces. Utilize our custom printing services to clad your products in a vibrant logo that will capture the attention of your customers and hold on to it tightly. If you are selling products that are unique because of their color, the packaging should also be colorful. Fortunately, our single-sided custom printing services let you mix and match up to four different colors. Create a prismatic logo and brand design that screams color at your customers.
A decent way to make your tie-dye unique is to create personalized designs based on your customers’ preferences. You can have them select their favorite colors, give them a list of possible patterns, or use custom stencils to create a fully personalized finished product. Once you have the item made, seal the deal with quality packaging. Our favor boxes are perfect for holding small tie-dye products like headbands, socks, or face masks. A custom-made cloth tie-dye face mask would fit beautifully in one of our colorful favor boxes. To keep them sterile, you can individually wrap them in a matching packaging bag.
Tie-dye is so much more than just randomly splashing colors onto a t-shirt. It is an art that has sustained popularity since the late 20h century. Today, it is just as celebrated. Tap into the magic that tie-dye generates and use it to make money. See this blog if you need more tips on how to package dye. And if you want inspiration for creating the next hit shirt design, see our list of some of the best tie-dye patterns. You can either get busy living or get busy dyeing!