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The History of the Brown Paper Bag

Paper or Plastic? Before you decide, you should know the entire history of the brown paper bag. This everyday item has a rich history of innovation and cultural symbolism. Brown...

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The Green Effect on Branding

The human eye can distinguish more shades of green than any other color. The reason for this evolutionary trait is that when humans were hunting and gathering in the thick...

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Best Types of Packaging Bags Post COVID-19

It’s pretty safe to say that the post-COVID world will consist of some long lasting changes for everyone. More safety precautions will be taken, even in business product packaging. One...

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Why is Red Romantic?

Hearts, lipstick, dresses, lingerie. Red is undoubtedly the color of love and all things related. But is there a reason why we so closely associate red with romance? Simply put,...

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How Bright Colors will Affect Your Brand

If we consider the full spectrum of colors that our eyes are capable of seeing, each has its emotional association. However, these associations are merely the byproduct of our culture...

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The Most Gender Associated Colors

Colors are just colors, right? It seems like a logical conclusion when we look at any color. Yet, our preconceived notions often hinder our ability to view all colors with...

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